Eye-Tracking: How Visitors View Your Web Pages

One of the coolest pieces of technology available to a marketer is the ability to see how people actually scan a web page. Let’s take a quick tour of this research. It’s an industry fact.  Attention of a website visitor must be had within 2 to 3 seconds of viewing your web page.  I put together a few examples of just how this actually looks in the eyes of your visitor. Click on this link to do a Google Images Search for eye tracking, scan the page yourself and just see what people actually look at. The picture that cracks me up the most is the picture side-by-side comparison of this baseball player swinging a bat. The picture on the left shows what men look at and on the right what women look at. I guess size does matter… but to...

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Multiple Domain Names, SEO and Forwarding

I’ll make this article real short for some of you by answering the big question: buying multiple domain names will not help with SEO (Search Engine Optimization) or drive more traffic to your website. But there are some other big benefits and that’s what we’ll explore here. There are some out there who believe buying up multiple domain names will somehow send more people to their websites. Simply not true. In fact, the only thing you can really do is “forward” those new domain names to an existing website. Forwarding a domain is also technically known in geek-speak as a 301 Permanent Redirect of a URL.  Here’s what forwarding does.  Let’s say you buy abc-xyz.com and forward (redirect) it to your main website at...

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How to Get Google Analytics for Your Website

To get Google Analytics, you must first have a Google Account set up first. Once you have an account, sign up for Google Analytics. This video is a step-by-step demonstration on just how to get it done. IMPORTANT!  If 6×6 Design manages your website and performs all technical changes for you, simply copy and paste the tracking code you get on sign-up and email it to support@6x6design.com.  Once installed, it takes about 24 hours before tracking results begin. To view your stats, just log back into Google Analytics. All others: If you have admin access to your website code (or admin priviledges for WordPress), then you can edit the HTML or PHP files on your website to install the tracking code yourself. Make sure it is placed just before the closing...

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How to Get a Google Account

If you’d like to have Google Analytics on your website, first get yourself a free Google Account. I’ve whipped together a quick video on just how to do it – as of this date anyway! Once you have it, go to the next post about getting a Google Analytics account. Share this article

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