SEO 101 | 6x6 Design LLC - WordPress Website Development

Keyword Research Tools and Techniques – Part 2

In Part 1 of this introductory tutorial series, we used an example business type to discover how to create an overall theme for the example website, “John’s Auto Repair”. In this article, we’ll learn to use some free and simple tools to help confirm our keywords are good to use and maybe even find others we didn’t think of. By far, my favorite tool to use is Google Keywords. This tool is actually to help users figure out what keywords would work best for Pay Per Click campaigns. But I like to use it to spot popularity of words, monthly search volume using them, etc. So to use it to help John’s auto shop website, let’s use this tool to see just how much these words are used in a search. I typed in “auto repair”...

Keyword Research Tools and Techniques – Part 1

In the last article, I talked about introductory SEO titled “Search Engine Optimization and Your Business 101” where i focused on an understanding of search engine use and how content impacts your website search results. In this article, I want take this to the next level and focus on how to run a simple “do-it-yourself” approach to researching your website’s keywords and content. To do this, we’ll use an example business and come up with keywords to make a list of and consider using. Note is said “consider” using. Not every word you think of can or should be used. Don’t worry, we’ll get there and explain that more! Something important to note here: when people search for something, they search using...

Search Engine Optimization and Your Business 101

Before you panic, this series of articles is for someone who knows nothing about websites or how to get one found, but would like to have some knowledge about it for their own benefit. If you already have some knowledge of SEO, this is a great refresher. I’m not promising every detail here, I’m just trying to help you digest how and why SEO and search engines impact your business and what you can do about it. There are many, many aspects of proper SEO and different techniques for different websites. However the basic topics discussed here are by far the most useful and universally accepted practices any website owner should know. Know the Types of Search Results Well you probably know a search engine delivers your search results based on what keywords...