Skip to content

Search Engine Optimization (SEO) for Small Business Websites

If your website is lacking the search engine traffic you wanted, Search Engine Optimization, or SEO, is a highly effective tool to find the causes as to why, make the needed repairs and content adjustments, and finally analyze the revised website results for progress. Search Engine Optimization is an ongoing process of optimizing a website's content, code, and off-site factors as well to allow a website to compete high on page one of the organic search engine results; the free search results.

Ready to get started? We highly suggest reviewing the SEO Planning List. This list contains questions we commonly ask our clients before beginning work. Afterwards, please contact 6x6 Design for a free consultation and estimate. 1-877-504-SITE

SEO doesn't normally require a new website or complete redesign. Only in cases of really poor websites do we advise a website redesign for cost saving measures. SEO is work done behind the scenes; in the website's code, on the web server, and in incoming links to the website, just to name a few.

However, changes to your content are normally required while performing on-site optimization. This includes adding or removing keywords, moving, combining or adding paragraphs, etc. Search engines want quality, useful content. On-site optimization includes ensuring the copywriting is acceptable.

We Guarantee SEO Results

At 6x6 Design, not only do we know what SEO can do for you, we guarantee it.

Free SEO Evaluation

6x6 Design will evaluate your website and provide you with a free estimate. This evaluation is only to scan your website for obvious missed SEO opportunities. A full, thorough evaluation is performed once hired for services. A thorough evaluation is also done for a new website, a website redesign, or if you wish to have your website redesign done elsewhere. Visit our fees and services page for more information on a detailed SEO website evaluation.

Our SEO Approach to Your Website

For any process to succeed, it first requires a plan of action and follow-up. Professional SEO is no exception. SEO is an art in itself aside from traditional web designers. SEO requires extensive online market research, strategic implementation, follow-up analysis and revisions to initial implementations. Because business markets continuously change and evolve, SEO will always be an on-going cycle as well.

Benefits of SEO

SEO has some very beneficial side effects for the longevity of your website. When done properly, SEO produces a website with much higher user accessibility and validating code. This is important not only to visitors and search engines, but also to display properly in all popular web browsers including mobile devices.

Effective SEO requires a vast practical knowledge of search engine guideline implementation including valid coding standards, proper linking, accessibility, content structure and website statistics monitoring, just to name a few. Most of this knowledge is just too technical for the average artistic website designer since their design techniques were formed on visual presentation instead of website function. From their view point, function just gets in the way of beautiful web design. 6x6 Design can not only make websites beautiful, we can make them highly functional too simply by using more modern design techniques like dedicated CSS for presentation markup. In doing so, we can deliver the best of both worlds to you!

Thinking About Optimizing Your Own Website?

Having a friend "optimize" your website or trying to do it yourself could easily have your website penalized, or worse, black-flagged from a search engine all together! Experienced professionals know how to optimize a website and still be search engine friendly. Knowledge of server technology is required, as well as web development skills. It often takes years of trial and research to know what works and what doesn't. So please take our advice very seriously when we say don't do it yourself! You may risk losing your business's online presence with a single wrong optimization "trick"! Instead, invest your time more wisely into your business and outsource the website to a professional. Focus on doing what you do best. Contact 6x6 Design with your website address so we can perform a quick SEO evaluation for free.

Ready to get started? We highly suggest reviewing the SEO Planning List. This list contains questions we commonly ask our clients before beginning work. Afterwards, please contact us for a free consultation and estimate. 1-877-504-SITE

1-877-504-SITE

TELL A FRIEND!
Know someone who would like to know about this page?

Send this link!

Website Design Checklist

This is a checklist of areas of expertise a professional web designer should have. If you are shopping for a website designer, keep these points about 6x6 Design in mind.

  • Knows how to represent your business before beginning the project.
  • Has built websites for professional businesses and services.
  • Performs Search Engine Marketing (SEM).
  • Knows how to make a website search engine friendly.
  • Provides website statistics.
  • Uses easy, accessible, consistent navigation.
  • Makes a website display properly on multiple browsers.
  • Knows how to make a website download fast.
  • Uses actual text instead of images with text where possible.
  • Knows on-page and off-page Search Engine Optimization (SEO).
  • Does SEO copywriting.
  • Offers website maintenance and webmaster services.
  • Offers 99.9% or better up-time website hosting.
  • Offers company logo and custom graphic design.
  • Builds websites to at least meet Web Content Accessibility Guidelines 1.0 (WCAG 1.0).
  • Strives to meet Section 508 Accessibility standards.
  • Uses modern Cascading Style Sheets (CSS) instead of tables for layout.
  • Builds pages to pass World Wide Web Consortium (W3C) Validation.