Eye-Tracking: How Visitors View Your Web Pages

One of the coolest pieces of technology available to a marketer is the ability to see how people actually scan a web page. Let’s take a quick tour of this research. It’s an industry fact.  Attention of a website visitor must be had within 2 to 3 seconds of viewing your web page.  I put together a few examples of just how this actually looks in the eyes of your visitor. Click on this link to do a Google Images Search for eye tracking, scan the page yourself and just see what people actually look at. The picture that cracks me up the most is the picture side-by-side comparison of this baseball player swinging a bat. The picture on the left shows what men look at and on the right what women look at. I guess size does matter… but to...

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