TL;DR Do not name your website only after your business. Use descriptive, keyword-rich titles. Focus on both topic and location when selecting keywords. Create unique titles and descriptions for each page. Keep keywords natural, clear, and relevant. Avoid overuse. Write for people first, then optimize for search engines and AI systems. Search is changing. LLMs like ChatGPT and Gemini now influence what users see. Clear and helpful content helps both search and AI find you. Keyword Research for Beginners: How to Find the Right Words for Your Website In the last article, I talked about introductory SEO titled Search Engine Optimization and Your Business 101, where I focused on understanding search engines and how content impacts your website results. In this article, we will take that a step further and learn how to research your own website’s keywords and content. This is a simple, do-it-yourself method that any website owner can use. We will use an example business to see how to choose and organize keywords that help your site get found. Keep in mind, not every word you think of should be used. The goal is to select words that real people search for and that describe your topic