SEO can feel overwhelming, especially if you are not sure where to start. This category covers the fundamentals of search engine optimization in plain language, focusing on what actually matters for real websites.
These articles explain how search engines work, how websites earn visibility, and which SEO practices are worth your time versus which ones create confusion or wasted effort. The goal is to help business owners and marketers understand SEO well enough to make informed decisions and avoid common mistakes.
If you are looking for a practical introduction to SEO without jargon or hype, this is a good place to begin.
Many small business websites look fine on the surface, but common technical or structural issues can weaken local visibility. If you serve customers in Penfield,
When customers search for a service near them, Google Maps is often the first place they look. For small businesses across Penfield, Webster, Pittsford, Fairport,
TL;DR: PPC ads are paid placements that show up in search engine results. You pay every time someone clicks your ad. While it can produce
In Part 1 of this introductory tutorial series, we used an example business type to discover how to create an overall theme for the example
TL;DR Do not name your website only after your business. Use descriptive, keyword-rich titles. Focus on both topic and location when selecting keywords. Create unique
Your content could contain images, videos, audio, flash animation, and text. But everything besides text is meaningless to search engines unless it has description text