6×6 Design provides SEO services for businesses throughout the Greater Rochester Area, with a particular focus on the east side communities of Penfield, Pittsford, Webster, Fairport, and Brighton. If you’ve ever felt overwhelmed by SEO jargon or unsure what actually moves the needle, you’re not alone. We try to keep things practical and grounded in data so you understand what we’re doing and why. For companies that depend heavily on local customers, our targeted Local SEO services can make a noticeable difference in Maps rankings and service-area visibility.
SEO Services for Rochester Area Businesses
Our SEO approach is built around what real local businesses actually need. More traffic is nice, but qualified leads—and the right kinds of leads—usually matter a lot more. Whether you’re a contractor juggling seasonal demand, a professional service provider trying to outrun bigger competitors, or a local shop working to show up in searches beyond your immediate neighborhood, we focus on the terms and pages that have the most impact.
- Local SEO for Google Maps and Google Business Profile
- On-page SEO, keyword targeting, and content improvements
- Technical SEO and site-health upgrades
- SEO audits with step-by-step action recommendations
- Small business SEO campaigns
- Ongoing support, monitoring, and adjustments
If you’re interested in fine-tuning your structure and content, we also offer dedicated On-Page SEO services and Technical SEO services to help clean up the areas that often get overlooked.
If your website needs a stronger foundation, we may recommend pairing your SEO project with our website design services. In many cases, rebuilding or cleaning up the site early on prevents long-term headaches and wasted time.
Local SEO and Google Maps Optimization
These days, a lot of customers start their search in Google Maps—or with a “near me” search—before they ever click through to a website. Local SEO helps you appear where those searches are happening. Instead of treating your website and your Google Business Profile as unrelated pieces, we make sure they support one another. This often leads to faster improvements, especially for service-based businesses.
- Google Business Profile clean up and optimization
- Category and service selection based on real search behavior
- Local landing pages for the towns you serve
- Review strategy and simple review-request processes
- Local citation checks and cleanup
- On-page local relevance signals and internal linking
If Google Maps visibility is your main concern, consider our Google Business Profile optimization services. It can be one of the easier places to gain traction if your competitors aren’t paying close attention.
We pay extra attention to east side communities—including Penfield, Pittsford, Webster, Fairport, and Brighton—because search patterns differ slightly from town to town. Sometimes even a small local cue can help Google understand where you’re most relevant.
On Page SEO and Content Optimization
On-page SEO helps Google make sense of your pages. It sounds simple, but when heading structure, internal links, or page intent are unclear, rankings tend to stall. We reorganize your content so search engines (and people) can immediately understand what each page is supposed to achieve.
- Title tags, meta descriptions, and heading structure
- Keyword mapping for your core services and locations
- Internal linking between important pages
- Refreshing thin or outdated content
- Improving image alt text and basic schema markup
We’re not trying to cram keywords everywhere. The real goal is to make each page answer a clear search intent so it can rank more consistently without constant tweaks. If you’re unsure what needs fixing first, our SEO Audit services may help uncover the low-hanging fruit.
Technical SEO and Site Health
Even a beautifully designed site can be held back by slow loading times, mobile issues, or technical clutter. Technical SEO deals with the behind-the-scenes pieces that influence how Google crawls and interprets your website. These details can feel invisible until they start causing problems.
- Core Web Vitals and speed improvements
- Mobile layout and usability fixes
- Indexing, crawlability, and sitemap updates
- Repairing 404 errors, redirects, and outdated URLs
- Basic hosting and security recommendations
Because we work in WordPress daily, the technical fixes we recommend tend to be realistic—not dramatic overhauls that break your site. We also offer more specialized WordPress SEO services if you’re running into theme, plugin, or builder issues that affect performance.
Our SEO Process
SEO can feel vague when you don’t know what’s happening behind the scenes. We try to make the process straightforward and predictable so you always know your next step.
- Discovery: We get to know your business, services, and service area—and look at how your site is performing today.
- SEO Audit: A deeper look at your structure, content, local signals, and competitors.
- Strategy: A clear plan with priorities, sequence, and expectations.
- Implementation: We apply the technical fixes and content adjustments your site needs.
- Tracking: Ranking movement, traffic changes, and lead quality are monitored over time.
- Refinement: We adjust based on what’s working—or not—and evolving search behavior.
If you prefer a map before taking action, start with our SEO audit. It outlines the issues holding your site back and what to fix first.
Who Our SEO Services Are For
We tend to be a good match for local businesses that want steady improvements without shortcut tactics. The businesses we work with often fall into groups like:
- Home services and trades
- Professional service firms
- Retail and specialty stores
- Health, wellness, and fitness industries
- Nonprofits and community organizations
- Small manufacturers and local brands
If you’re a small business owner looking for something more manageable than an enterprise-level SEO plan, our Small Business SEO services may be a better fit.
Service Areas on the East Side of Rochester
Our office is based on the east side of Rochester, and many of our clients come from nearby communities like:
That said, we work with companies across the Greater Rochester region as well—especially those looking for a long-term design and SEO partner instead of a one-time project.
SEO Services Frequently Asked Questions
How long does SEO take to work?
Most established businesses begin to see movement within a few weeks, although the bigger results usually take a bit longer. It varies based on competition, content quality, and the state of your website today.
Do you offer SEO only, or do I need a new website?
We can work with your existing site. That said, if your website is slow, outdated, or difficult to edit, improving it first may save time and budget later.
Can you help with both Google Search and Google Maps?
Yes. We look at your website, your Google Business Profile, and your location signals as one connected system.
How do you measure SEO results?
We focus on rankings for the right keywords, organic traffic to important pages, call and form activity, and changes in Maps visibility.
Start a Conversation About SEO
If you’re ready to take a more focused approach to search visibility, we can look at your current website and outline a simple plan for improvement.